Car-service apps like Uber and Lyft are growing in popularity, as the immediacy of being matched with a vehicle via the speed and payment efficiency of a smartphone is a winner in the eyes of many.

However, can the “Uber model” offer similar benefits in terms of matching freight with available truck capacity? Are new entries like Cargomatic and Roadie squeezing out more traditional players such as DAT?

The industry may be in the process of finding out.