Love's Truck Tire Care/ Gemini Motor Transport

LOCATION: Oklahoma City, OK

DESIGNER: Eric H. Roth


Love's is a diversified company, with both retail stores and a 24-hour roadside service operation. To better incorporate all aspects of its business, the company has begun rolling out a new graphic design on its vehicles in both divisions.

Both its roadside service vehicles, under the Love's Truck Tire Care division, and tanker units operating as Gemini Motor Transport, use the base red and yellow paint scheme, making visibility, as well as branding, a top priority. The design was created in-house and serves as a rolling advertisement for the company, drawing traffic back to the convenience stores.

On the service vehicles, Love's has also added the names of its primary vendors, leaving no doubt of the quality products a customer in need of service will receive.